$20,000 USD

Artwork Description

Jarritos is more than a soda—it is color as memory. Before printed labels became standard, each flavor was recognized purely by hue. The bottle itself was a form of communication: a shared visual language that linked family kitchens, neighborhood shops, and border-town taquerías. This series of twelve large-scale paintings isolates each original Jarritos flavor the same way the community once identified it—through color alone. The works high- light how everyday objects can become cultural symbols, carrying humor, nostalgia, and identity across borders. Color is not decoration here. It is history, recognition, and belonging.